Viral: How Social Networking Is Poised to Ignite Revival by Leonard Sweet (A Book Review)


Only a few pages into this book, the thought struck: Leonard Sweet is a Renaissance Man for this generation! His breathtaking mastery of multi-disciplinary knowledge, powers of observation, and analytical skill in assessing the traits, tendencies and trends of this culture have been brought to bear in this newly released volume. Sweet has done his research and waded deeply into the waters of change—a “Gutenberger” immigrating from a tribe of Enlightenment-influenced navel-gazers into a country populated by relational, tech-savvy “Googlers”. [Read more…]

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